Imogene + Willie
imogene + willie is an unseen retail concept. It is a mix of product design, product execution, and product distribution... all in one retro-fitted gas station. It is like an artisan bakery for premium apparel.
Jeans, dresses and t-shirts are the core. They are all conceived in the shop, then designed, produced and sold in the shop. Of course, there are other beautiful things like vintage cowboy boots from Nashville and hamam towels from Turkey and tantalizing perfumes from France and hand dyed scarves from India. But the core remains the same. The best premium denim and lifestyle products in the world, produced and customized right in front of your eyes. The husband and wife team of Matt and Carrie Eddmenson are the creative proprietors. They are artists. They are designers. They are sewers. They are shop keepers. They live in the attic. They meet you at the open garage door and tell you the story behind every interesting piece. They make you feel like you have already worn the jean or shirt all your life, and then you realize that you will.