In 1924, Harry Grosberg founded Belstaff in Victoria Place, Longton, Stoke-on-Trent in Staffordshire in the English Midlands. The original product line consisted of waterproof garments for men and women.
For the company logo a portrait of a Phoenix rising up was chosen as a symbol of the continuity through the times in the good and bad fate.
At about this time Belstaff became the first company in the world to use a fabric that was totally waterproof but breathable, the now famous "Wax Cotton". This was a very fine Egyptian cotton treated with natural oils, making it waterproof while leaving the cotton's excellent breathability characteristics unimpaired. With this mater, Belstaff specialized in the creation of high technology wear for the protection of the motorcyclist.
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