Edun

EDUN

EDUN's mission is to create beautiful clothing while fostering sustainable employment in developing economies, particulary in sub-Saharan Africa. We work on a micro-level to help build the skill sets of factories where the clothes are produced. EDUN is currently produced in India, Peru, Tunisia, Kenya, Uganda, Lesotho, Tanzania, Mauritius and Madagascar.

In addition, EDUN acts as a voice encouraging the fashion community to do business in Africa and thereby help bring the continent out of extreme poverty. In 1980, Africa had 6% share of the world trade. By 2002, this had dropped to just 2% despite Africa having 12% of the world’s population. If Africa could regain just an additional 1% share of global trade, it would earn $70 billion more in exports each year. This is several times more than what the region currently receives in international assistance.

While EDUN's primary focus is trade, we are also working towards using more organic materials in the collection. Organic cotton is not only a responsible environmental solution, but also provides healthier working conditions and is a valuable market opportunity for farmers in Africa.